ALLDAY PROJECT Drops 'DO IT LIKE THIS' MV 3 Days Before CRASH EP Arrives

Three days out from their comeback, ALLDAY PROJECT gave fans something concrete to hold onto: the music video for DO IT LIKE THIS, a track from their second EP CRASH, dropped on the 24th through The Black Label's official social channels.

The video is a mood statement as much as a performance. Members Annie, Tarzan, Bailey, Wuchan, and Youngseo are dressed in all-black throughout, and the styling earns its weight, reinforcing a rougher, more deliberately cool edge than the group showed on their debut record. The visual restraint puts the focus squarely on what everyone came for: the rapping.

What 'DO IT LIKE THIS' actually sounds like

DO IT LIKE THIS is built around a minimal bass hip-hop framework, the kind of track where the production stays deliberately sparse so the rhythmic decisions stand out. A driving kick pattern and a low, heavy bassline hold the structure together, while the members' vocal tones shift and vary across the runtime in ways that give the song more dimension than a single listen reveals. The sharp delivery of the rap sections lands against that heavy low end with real impact, and the track's overall confidence, playing things understated rather than maximalist, feels like a deliberate creative choice.

The group's first EP, also titled ALLDAY PROJECT, came out in December of last year and established their foundation. CRASH, due on the 28th at 6 p.m. KST, looks set to push that sound somewhere grittier. DO IT LIKE THIS is the clearest preview yet of what that shift looks like in practice, and it's a persuasive one.