Stray Kids Hit 22 Music Videos With 100M Views, a 4th-Gen Record

Stray Kids crossed another milestone on the 24th when the music video for "This and That" surpassed 100 million YouTube views, bringing their all-time total to 22 music videos with nine-figure view counts. According to JYP Entertainment, that figure is the most accumulated by any fourth-generation K-pop boy group.

What makes the number even more striking is what sits behind every single one of those 22 videos: 3RACHA, the in-house producing unit made up of members Bang Chan, Changbin, and Han. Every music video to reach the milestone was touched by the trio, a consistency that speaks to how central self-production has been to the group's identity since their 2017 debut track "Hellevator."

The writers behind the records

The copyright numbers are just as telling. Bang Chan has 245 songs registered with the Korea Music Copyright Association (KOMCA), maintaining his standing as the K-pop idol with the most registered copyrights by that measure. Changbin and Han aren't far behind at 210 and 207 songs respectively. For a group that markets itself on creative ownership, these are not just résumé items, they're the structural reason Stray Kids sounds like Stray Kids across an unusually large catalog.

"This and That" comes from an album that landed nine consecutive number-one debuts on the Billboard 200, the main U.S. albums chart. That run of chart-toppers, combined with the 100-million-view pace of their videos, has made Stray Kids one of the more reliable crossover stories in fourth-gen K-pop.

STRAYCITY heads to Mexico City

While the milestone was announced back home, the group is currently in South America headlining STRAYCITY, a music festival carrying their name. After wrapping shows in Colombia and Argentina, Stray Kids take the stage in Mexico City on the 25th and 26th, continuing what has become a sustained push into the Latin American market.