Milan Video Sparks ATEEZ San Dating Rumor, Agency Shuts It Down Fast

A video of ATEEZ's San walking alongside a woman on a Milan street spread across online communities on the 26th, and within hours the dating rumor it generated was already dead.

KQ Entertainment moved quickly to clarify. The woman in the footage, the agency said, is a representative from a Milan brand who was accompanying San to purchase items, not a romantic partner. And the framing of the clip was misleading: what looked like a private stroll for two was actually a group outing that included a local security guard and a manager, both visible in the full video if you know what to look for.

The agency specifically pointed out that a figure in a brown outfit visible behind San in the unedited footage is the local security personnel, with the manager present as well. The cropped or shorter versions circulating on social media had made it look like San and the woman were alone.

San had departed for Italy on the 21st to attend runway shows at Milan Fashion Week. The brand context makes the presence of a label representative straightforward enough, though fans clocked the clip before anyone thought to add that context.

ATEEZ has been drawing attention elsewhere, too. The group's dance challenge for Bad, released back in June, had already been making the rounds online before this week's detour into rumor territory.