BTS's Jimin Sparks a Sell-Out: Chile's Blue Manta Vanishes After Three Santiago Shows

Every size of the blue manta that BTS's Jimin wore on stage in Santiago has sold out, and the Chilean maker behind it is now making more. The traditional poncho-style garment, paired with a chupalla hat, has turned a single concert outfit into a local retail story.

Jimin wore the manta and chupalla during the Santiago stop of BTS's ARIRANG world tour in October. Attention soon landed on the manta itself, and local handicraft sellers began responding to the demand.

Chilean TV picks up the story

Chile's public broadcaster TVN reported that the manta Jimin wore became so popular that all sizes were gone. The local program Turno AM also covered the buying rush. According to the broadcast, Jimin created a commercial phenomenon of his own, and interest in Chilean handmade goods rose along with it.

The manta and the chupalla are both traditional Chilean pieces, so the attention extends beyond a celebrity-fashion moment to the craft itself. For fans, it is a small reminder of how a thoughtful nod to a host country's culture can travel well beyond the stage.

A maker restarts production

The Chilean company MantasChile shared its production process on social media and announced that additional pieces are on the way. The product reportedly sold out in every size after going on sale online.

BTS performed at Estadio Nacional in Santiago on October 14, 16 and 17 as part of the tour.