IVE's 'I AM' MV Hits 400 Million YouTube Views, a First for the Group

IVE now has their first 400-million-view music video, and it belongs to the song that arguably put them in a league of their own. According to Starship Entertainment, the music video for I AM crossed 400 million views on YouTube on the 30th.

Released in April 2023 as the title track of IVE's first studio album, I AM was a commercial force from the moment it dropped. It swept domestic streaming charts with a Perfect All-Kill (PAK), a clean sweep of every major Korean music chart simultaneously, a benchmark only the biggest releases tend to achieve.

A track that traveled

The song's reach extended well beyond Korea. I AM spent 22 weeks on the Billboard Global 200 and held a spot on the Billboard Global Excl. U.S. chart for 33 weeks, a run that signals genuine sustained international traction rather than a debut-week spike. For a title track still accumulating chart weeks more than a year after release, that kind of staying power is rare.

Musically, the song's appeal isn't hard to trace: the production leans on a confident, almost anthemic build, and the vocal arrangement gives each member a moment to anchor the group's central theme of self-possession. It's one of those performances where the concept and the sound feel genuinely unified.

The milestone lands while IVE are midway through their second world tour, SHOW WHAT I AM, a title that now reads as something of a statement. Reaching 400 million views on the road, with fans across the globe watching them perform the song live, adds a layer to what the number actually means.