After NMIXX, JYP's SQU4D Bets on oftheblue, a Boy Group Teased With a QR Code

JYP Entertainment confirmed on the 9th that it will debut a new boy group, oftheblue, next year, its first since KickFlip two years ago. The group is also the first boy group from SQU4D, the JYP division that produced NMIXX.

Promotion is already running. The group opened its official social channels at midnight KST on the 6th with two images: a portrait with a QR code covering the face, and a crossword with the English words BLIND and BLUE filled in. A group logo followed on the 7th and a flyer-style image on the 8th.

The QR code leads to a website of sky, sunset, field and tidal-shore scenes, plus city objects such as a camcorder, an MP3 player and earphones. A line reads "EVERYTHING GOOD COMES OUT OF THE BLUE." The site includes film photos the members shot around Seoul and a digital mixer with 18 everyday sounds, including footsteps on sand, that visitors can layer into their own mix.

What the name means

The name comes from the idiom "out of the blue," meaning an unexpected moment or discovery. The group drops the "out" and gives "blue" the meanings of limitless possibility, freedom and youth. The stated concept is a portrait of youth that is full of unpredictable moments and is fine even when it drifts somewhere unexpected.

The team behind it

SQU4D was set up around Lee Ji-young, JYP's first female inside director, and introduced its first act, NMIXX, in February 2022. oftheblue is described as the product of the producing and management approach that helped establish NMIXX. The four men visible on the promotional site have fueled fan guesses about a four-member lineup, but no official member count has been given.

The prediction: the teaser format (new reveal every day or two) suggests member and concept content through the winter. Expect the lineup to be confirmed well before a release date, and the sound mixer to be a recurring piece of the campaign. Further details will come through the group's social channels.

What instiz users said

1. 1

   Are they going to be a band?

2. 2

   Four members?

3. 3

   Didn't JYP just release a boy group recently?

4. 4

   Isn't their band still trying to get a foothold in the industry? And they're already putting out another band?

5. 5

   I thought I read they were also releasing a new girl group. Did I misread that?

6. 6

   I'm sensing another band.

7. 7

   What do you get if you scan that QR code?

8. 8

   They said it was a girl group, but it's a boy group?

9. 9

   Shouldn't they focus on pushing their existing group?

10. 10

    It somehow gives off band vibes.