Kim Yuna Debuts a Bob Haircut in W Korea Shoot and Fans Are Losing It

Figure skating legend Kim Yuna sent fans into a frenzy on April 28 when W Korea unveiled a photoshoot featuring the retired Olympic champion in a sleek new bob, a striking departure from the long hair she has worn for years.

The images were posted to W Korea's official account with the caption "the moment Kim Yuna's delicate emotions are felt," and Kim Yuna's own account was tagged in the spread. The shorter cut frames her features with a calm, polished elegance that plays naturally into the refined image she has always projected, but with a noticeably sharper, more modern edge.

The shoot itself covered a range of concepts: one set of frames paired a structured jacket with a pleated skirt, while intimate close-up shots highlighted delicate jewelry. The cropped hair made her features appear more defined, and the overall atmosphere of the photos leaned quieter and more introspective than some of her previous editorial work.

Fans flooded the comments with reactions ranging from disbelief to delight. "Wait, a bob?" wrote one follower, while others called it a "success formula," declared her "beautifully new," and begged for more photos. "The vibes are insane" and "it suits her perfectly" were among the more enthusiastic responses.

Kim Yuna, widely known as the "Figure Queen" for her dominance in women's singles skating, including her 2010 and 2014 Olympic medals, married Forestella member Ko Woo-rim in October 2022. Given his reaction the last time she changed her look, fans speculated he might just fall for her all over again.