LE SSERAFIM's Smart Becomes Their First B-Side to Hit 200M YouTube Views

LE SSERAFIM is on a rare kind of roll right now. Their 2024 track Smart crossed 200 million YouTube views on the 15th at around 9:40 p.m. KST, making it only the fourth music video in the group's catalog to hit that mark, and the first to get there as a non-title track.

The video was released in March 2024 as part of their third mini-album, and it joins FEARLESS, ANTIFRAGILE, and CRAZY in the 200 million club. That Smart got there without the promotional push that typically comes with a lead single says something real about how the song found its audience: steadily, on repeat, through genuine affection rather than a campaign.

What makes the Smart video work

The music video itself is worth lingering on. Shot in warm, sun-drenched tones across what feels like a foreign campus, the clip builds from the members moving freely through the space to a full crowd of students getting swept up in the choreography alongside them. The staging choice, letting the performance expand outward until it absorbs everyone in frame, captures the track's energy better than a conventional performance video would have. The song is about using intelligence and confidence as tools to reach your goals, and the visual idea of a single groove spreading through a crowd is a pretty elegant way to show that.

Made My Night adds to the momentum

And while Smart was clearing 200 million, LE SSERAFIM's newest release was building its own numbers. Made My Night, published on the 11th, crossed 10 million views on the 14th at around 2 p.m., four days after it went live.

The track is the group's second collaboration with Overwatch, following Perfect Night, the English digital single they released with the game in 2023. The new video blends live-action performance with 3D animation, following a storyline in which Overwatch characters D.Va and D.Mon break the LE SSERAFIM members out of prison. It's the kind of collab that could feel gimmicky, but the production quality is high enough that both gaming and music fans seem to be going back to it.

On the charts, Made My Night held at No. 28 on the Worldwide iTunes Song chart as of the 15th, five consecutive days in the ranking, and as of the 16th at 9 a.m. had entered the iTunes Top Songs chart in 28 countries and regions.

North America tour begins

All of this is happening as LE SSERAFIM steps into what could be their biggest live stretch yet. The group kicked off their North America tour on the 16th (local time) at Crypto.com Arena in Los Angeles. They are also set to perform at the 2026 iHeartRadio Music Festival on the 19th. Two music video milestones and a marquee arena tour in the same week is the kind of convergence that tends to stick in a discography's timeline.