Two Milestones in Two Weeks: TXT Crosses 100M Views on 'Good Boy Gone Bad'

TOMORROW X TOGETHER's Good Boy Gone Bad music video crossed 100 million YouTube views at around 11:35 a.m. KST on July 30, according to Big Hit Music (HYBE). It is the group's 11th video overall to reach the milestone, and it arrived roughly two weeks after their Deja Vu MV hit the same number on July 14.

That two-week gap is the detail worth noting. Catalog views tend to plateau once a group's promotion cycle moves on, but TXT is currently seeing older titles pull fresh traffic alongside new releases. Two 100-million-view crossings in a single month is an early indicator of a fanbase that is actively revisiting the discography, not just streaming whatever is current.

Good Boy Gone Bad was the title track of TXT's fourth mini-album minisode 2: Thursday's Child, released in 2022. Built on rock-driven hardcore hip-hop production, the song drew a strong response from younger listeners for its raw portrayal of the anger and loss that come with a first breakup. It earned a reputation as a go-to breakup anthem for Gen Z fans.

Looking ahead, TXT will headline KCON LA 2026 at the final night of the event on August 16, with the festival running August 14 through 16 in Los Angeles. Member Yeonjun is also scheduled to perform a solo set on August 15. If the catalog keeps climbing at this pace through the summer promotion window, a 12th milestone before the year ends looks like a reasonable call.