FIFTY FIFTY Named Ambassadors for Seoul's K-Pop AI Fest, Performing September 18

FIFTY FIFTY are the official ambassadors for EnterTech·GES Seoul 2026, a three-day festival that runs September 18 through 20 across the Dongdaemun area of Seoul, including the Dongdaemun Design Plaza (DDP). Their agency, Attract, confirmed the appointment on the 15th.

The festival is a merger of two existing events: EnterTech Seoul, focused on entertainment technology, and GES, a gaming and esports showcase. This year's combined edition puts K-pop and emerging tech front and center, with AI and extended reality (XR) as the headline themes. On the content side, the event will feature VR experiences built around FIFTY FIFTY's own IP.

What FIFTY FIFTY will do at the festival

The group attends the opening ceremony on the 18th, where they'll formally receive their ambassador credentials and perform a celebratory set. Attract CEO Jeon Hong-jun will accompany the members.

The group said in a statement that it was meaningful to represent an event spotlighting the intersection of K-pop and technology.

For Attract, the ambassador deal is a visible placement for FIFTY FIFTY at a moment when the label could use the exposure. The festival's VR content built on the group's IP suggests the partnership goes beyond a single appearance and into longer-term brand integration, a smart move if the tech-festival crowd overlaps with the audience Attract is trying to rebuild.