HYBE's New Label ABD Reveals 7-Member Girl Group TUIDE, Debuting in 2026

HYBE's newest label, ABD, opened official social media channels on July 20 and dropped a logo motion reveal for its first act: TUIDE, a seven-member girl group slated to debut in the second half of 2026. The move signals that HYBE is ready to move fast with ABD, which was established specifically to expand the company's multi-label roster with a girl group focus.

The seven members are Seohee, Seoyeon, Elena, Jia, Saki, Sea, and Lee Hanui. Their group name is drawn from the phrase Tune the Tide, reflecting an ambition to shape and redirect the varied currents of the world into something new. ABD describes TUIDE as a group where each member's individual personality comes through freely while still blending into a cohesive, harmonious whole, which is a balance easier to promise than to deliver, but one that sounds convincingly like the brief Han Sung-soo has been handed before.

That name carries real weight here. Han Sung-soo, a Master Professional at Pledis Entertainment under the HYBE umbrella, is handling overall production for TUIDE. His track record includes SEVENTEEN, After School, IZ*ONE, and the more recent rookie boy group TWS. The early returns on TWS suggest Han still has an eye for building acts with durable fanbases, which makes TUIDE's debut math worth watching closely from day one.

Before the official SNS launch, TUIDE had already begun drawing attention through ABD brand short films released ahead of the announcement, giving the group a pre-debut visual footprint that is now attached to a name and a face count. Starting July 21, the group's official Instagram account will operate as a private account for an unspecified period, an unconventional promotional move that ABD appears to be using to build early curiosity rather than flood the timeline with conventional content.

ABD, which stands for A Bold Dream, was founded as part of HYBE's ongoing multi-label strategy and is positioned around what the company calls flexible, dynamic creative thinking. TUIDE is its first group out the door. A debut date has not been announced, but with logo reveals and social channels now live, the promotional cycle has clearly started. Circle the date when the Instagram goes public: that will likely be the next signal of how close the actual debut is.