Loco's First Move at New Label Duoover: A Love Song With 5 Guests

Loco put out the digital single Tata at 6 p.m. on the 15th, and he didn't come alone. RESCENE's Minami is the featured artist, and Crush, ELO, THAMA and g0nny all helped build the track.

The release is the rapper's first since he moved to Duoover Entertainment. The agency says Tata marks the start of his full-scale activity under the new roof, and it is asking listeners to watch his musical trajectory from here.

The song itself is a love song, billed as a signature Loco take on the genre. It is about reaching the person you love no matter how far apart you are, delivered in a plain, direct voice rather than anything ornate.

Minami's clear tone is the contrast piece. It sits against Loco's rapping, and the agency pitches the pairing as a fresh kind of synergy. RESCENE is the rookie girl group she belongs to, so this is a cross-generational booking.

The longer credit list is the other thing worth noting. Crush is the biggest name on it, and ELO, THAMA and g0nny round out a roster of musicians from different corners of the scene. For a label debut, that is a deliberate way to show who Loco can call.

Whether Tata lands as a statement or just a pleasant comeback is up to listeners. The setup, at least, is not subtle.