OFTHEBLUE Hides Their Faces in JYP's First SQU4D Boy Group Video

JYP Entertainment's OFTHEBLUE, the first boy group from the agency's SQU4D division, released a roughly 1-minute-45-second performance video on November 11 with every member's face partly covered. It teases their pre-debut single Balloon Man, and early fan reaction has been less about the faces than about how much the aesthetic reminds people of NMIXX.

The video, posted on the group's official channels, shows the boys walking through city streets and natural landscapes without a fixed direction or pace. Each moves to his own rhythm, changing the scenery around him and, in the video's framing, sketching new contour lines as he goes. Part of the members' faces appear for the first time, though their lineup and names remain unannounced.

What we know about Balloon Man

The full song arrives at 6 p.m. KST on the 11th across major streaming platforms. An instrumental version of it appeared on the group's promotional website, launched on the 6th, and drew a good response. The track is about setting down a hard day's worry and feeling as if you are lying on a cloud, with a relaxed, chill mood.

The members took part in writing and composing it, so their names are in the credits from the very first release. The group described it in their own words as the song with the most of their color, blue, and a feeling of flying, adding that fans can look forward to it.

A promotion built on the NMIXX template

The name comes from the idiom "out of the blue," meaning an unexpected moment or discovery, and the rollout follows suit. SQU4D, which launched NMIXX, is applying the same unconventional approach to its first boy group in about five years. NMIXX opened pre-orders for its debut single AD MARE roughly seven months before debut with almost no information, only that it was a limited edition from a new JYP girl group, and still logged 61,667 pre-orders.

OFTHEBLUE's official debut is planned for 2027. The debut math points to more teasers and member reveals before then, and the NMIXX pre-order figure is the number to watch. If a similar blind-sell attempt follows, it will be the clearest early return on whether this concept travels.

What theqoo users said

1. 1

   They clearly put a lot of care into this, so you can tell the group will get a big push.

2. 2

   Is this from the 4th division? How does the aesthetic look this good?

3. 3

   LOL, I honestly thought this was NMIXX.

   • ㄴ

     Is the 4th division the same one as NMIXX?

4. 4

   The vibe is so good.

5. 5

   The song is so good.

6. 6

   I've never seen this kind of vibe from a JYP boy group before, and I like it.

7. 7

   It's been a while since I saw something like this. It was a good MV.

8. 8

   The song is good, but can we see their faces better?

9. 9

   Why are there suddenly so many rookies from them? Didn't KickFlip completely flop?