Rei Ami Drops Solo Single 2LOUD After K-Pop Demon Hunters Made Her a Star

Singer-songwriter Rei Ami released her debut solo single 2LOUD on the 18th, and the inspiration behind it is personal: she wrote the track in response to years of being told she was "too loud" or "too much."

The song is a full-throated refusal of that criticism. Built around explosive energy and a floor-ready sound, 2LOUD carries a clear message about refusing to shrink yourself to fit someone else's comfort. It's the kind of song that announces an artist who has figured out exactly what she wants to say.

From animated K-pop phenom to solo act

Rei Ami's path to this moment runs through one of the biggest pop culture phenomena of the year. She voiced Joy, a member of the fictional girl group HUNTR/X, in the Netflix animated film K-Pop Demon Hunters, and what followed was genuinely remarkable. The group's track GOLDEN, performed by Rei Ami alongside Jaehee and Audrey Nuna, became the first K-pop girl group song to reach #1 on the Billboard Hot 100. It also topped the UK Official Singles Chart Top 100 and surpassed one billion cumulative streams globally.

HUNTR/X's presence extended well beyond streaming. The group performed at the Oscars, the Brit Awards, and the BAFTAs. In April, Rei Ami made a surprise appearance at Coachella during a set by HYBE's global girl group KATSEYE, sending the crowd into a frenzy.

A new chapter

Universal Music describes 2LOUD as "the starting point of a new chapter" for Rei Ami, and the phrasing feels earned. After spending the past year inside one of the most successful fictional pop projects in recent memory, stepping out with a solo statement track is a logical next move, and this one has a specific point of view. The bridge of the production keeps the intensity locked in throughout, giving her vocal performance room to hit as hard as the message behind it.

For fans who discovered her through K-Pop Demon Hunters, 2LOUD is the clearest look yet at who Rei Ami is when the animated world falls away.