Samsung Canada Clapped Back at Rosé's Apple Collab: 7 Years After She Promoted Galaxy

When Rosé posted selfies holding an iPhone 18 Pro on the 9th, tied to a new Apple campaign, Samsung Canada's official account didn't stay quiet. Two days later, the brand replied directly to her post: "If you needed a real phone, you could have asked us."

The comment was brief, but the context made it sting. Rosé is set to release a new single, New Trick, on the 18th, and the iPhone 18 Pro post was part of a paid collaboration with Apple to promote both the device and the track. Samsung Canada's reply, landing on the 12th, turned a standard brand partnership into a minor viral moment.

The seven-year backstory

What gave Samsung's comment its edge wasn't the wording alone. In 2019, Rosé joined her BLACKPINK bandmates Jennie, Lisa, and Jisoo as global ambassadors for the Galaxy A series. That prior relationship resurfaced quickly in the comments, with fans and observers noting the irony of a former Samsung face now fronting an iPhone campaign.

Samsung Canada's account has a track record of playful brand rivalry on social media, so the reply reads more as a calculated bit of brand humor than a genuine complaint. Still, the timing was precise: a global pop star, a new Apple device, and seven years of brand history all in one post.

Rosé's New Trick drops on the 18th. Whether the Samsung comment ends up as free publicity for the song, the phone, or both is probably the most interesting early return here.