LE SSERAFIM's Label Is Hunting for Talent in 10 Coastal Cities This Summer

Source Music is running its 2026 Summer Audition across 10 coastal cities in South Korea, with pre-registration open now through August 23. The HYBE subsidiary behind LE SSERAFIM says the tour was designed specifically to give teenagers in seaside regions a shot they might not otherwise get.

The audition circuit kicks off in Incheon on September 5 and wraps in Seogwipo, Jeju Island, on October 18. In between, Source Music is stopping in Boryeong, Gunsan, Haenam, Mokpo, Pohang, Geoje, Sokcho, and Woljyeong (also Jeju). No Seoul date on the list, which is the point.

Eligibility is open to anyone born 2008 or later, regardless of gender. Hopefuls need to pre-register through the label's official website before the August 23 cutoff; only those selected from the pre-registration pool move on to the in-person rounds.

Source Music has a short but notable track record. The label launched GFriend in 2015 before HYBE acquired it in 2019, then debuted LE SSERAFIM in 2022, which went on to become one of the bigger fourth-generation girl group acts in the market. A coastal-focused audition at this scale is a different move from the standard Seoul-centric model most labels default to, and it signals Source Music is casting a wider net ahead of whatever comes next.