Now, Infidelity is Not the Problem: Kim Hye-soo's Bold Play as a Top Influencer

Kim Hye-soo is stepping into the world of influencers with her latest role in the black comedy series Now, Infidelity is Not the Problem. Set to premiere on July 31, the show intertwines the lives of a seemingly happy influencer couple and their neighbor, a couple embroiled in a messy divorce. As the storied narrative unfolds, secrets spark a chaotic series of events.

During a production press conference held at the Ambassador Seoul Pullman Hotel on July 28, Kim shared her commitment to accurately portraying a top influencer. "I researched numerous celebrities, both domestic and international, to understand the influencer lifestyle better," she explained. Though she admits she isn’t a regular YouTube viewer, the preparation opened her eyes to influential figures she hadn't known before. Kim stated that many influencers outshine traditional celebrities in global reach, motivating her to create a genuine performance.

To embody her character Kyung-hee, a successful CEO and influencer, Kim emphasized the effort put into crafting her costumes to reflect the character's trendiness. “My team’s enthusiasm played a crucial role in bringing Kyung-hee's image to life,” she noted.

Now, Infidelity is Not the Problem is not just another rom-com; it’s a black comedy that explores the absurdities of modern relationships. Kim portrays Kyung-hee as a glamorous figure concealing deeper responsibilities and insecurities beneath her influencer persona. Her husband, Jae-hong, is played by Kim Ji-hoon, who describes his character as both charming and naive, struggling under the shadow of his successful wife.

Actress Jo Yeo-jeong plays the role of a dermatologist struggling to maintain her elegance amidst personal turmoil, while veteran actor Kim Jae-cheol rounds out the cast as her husband caught in a divorce battle. The cast's synergy and interplay were highlighted by director Lee Chang-hee, who is esteemed for his work on Squid Game. "The story shockingly twists various genres into a cohesive narrative that challenges our expectations about infidelity," he commented.

The title itself sparked curiosity for many in the cast. “I was hooked by the title alone: if infidelity isn’t the issue, then what could possibly be?" Kim Hye-soo recalled, expressing her excitement about the unpredictable plot that unfolds as the series progresses. Her rationale for taking on the role stemmed from the challenge it presents. "There’s a mix of humor and unexpected twists that makes for an intriguing watch," she added.

Attendees at the press conference noted the unique bonds among the cast, with Kim Hye-soo and Jo Yeo-jeong reuniting after 20 years since their last collaboration in Jang Hee-bin. The chemistry cultivated between them, along with the established rapport of Kim Ji-hoon and Jo Yeo-jeong, suggests an engaging performance throughout the series.

Director Lee's vision for the series is to keep viewers guessing, ensuring the plot's evolution remains engaging. “As you read the script, it's clear that the story is much bigger than just infidelity. It’s a reinterpretation of modern storytelling with an energetic style that I’ve always wanted to create," he explained.

With much anticipation surrounding its release, Now, Infidelity is Not the Problem is poised to captivate viewers with its clever humor and layered storytelling.