All Day Project's Annie Broke Her Silence During a Finance Lesson: Over a $2.1 Billion Powerball Jackpot

All Day Project's Annie spent most of a new financial education video in near-total silence, then opened her mouth the moment a graphic flashed showing a 2.8 trillion won (roughly $2.1 billion) U.S. Powerball jackpot and said, simply, "Jackpot."

The video, titled LEARNING CREW - Finance, was uploaded to All Day Project's official channel on September 7th. The group sat down with Shukaworld, a Korean economics YouTuber with 3.7 million subscribers, for what was framed as a proper investment lesson. What followed was one of the more entertainingly chaotic finance classes K-pop content has produced in a while.

Everyone has a different idea of investing

The members' approaches to money management diverged almost immediately. Wuchan mentioned he already plays the stock market, while Tarzan made the case for Pokémon cards with surprising conviction. "There's no child who dislikes Pokémon," he said, arguing that the franchise's 30-year history and the current 30th anniversary make the cards a more stable bet than equities. Wuchan, meanwhile, had a different dream: a fast car. He brought up a specific model he's had his eye on since childhood, framing it less as an investment and more as a goal.

When Shukaworld was asked which member seemed most likely to invest based solely on someone else's recommendation, he pointed straight at Tarzan. Tarzan's response was oddly philosophical: he explained that he tends to already own something (or have sold it) before anyone can even advise him on it, and that he prefers spending in the present because time, unlike money, can't be traded back.

The Powerball moment that broke the internet

Bailey asked Shukaworld whether he'd ever regretted a stock purchase, and the YouTuber admitted freely that many people end up frustrated by the market. It was during this stretch that Annie, who had been almost perfectly quiet throughout, finally reacted, to a data graphic showing a Powerball prize worth approximately 2.8 trillion won.

She also slipped in a quick plug: "I suddenly have something to promote. Please listen to 'XXX' on our new album a lot." Then Wuchan noted that lottery winners often seem to end up badly, citing videos he'd seen. Annie's rebuttal was immediate and completely deadpan: "With 2.8 trillion won, I don't think it would end badly." Shukaworld agreed enthusiastically, doing the math out loud, at 3% interest, that sum generates roughly 7 billion won a month, meaning you could spend freely without ever touching the principal.

The segment ended with the group trying scratch-off lottery tickets. Annie won 4,000 won, as did Wuchan and Bailey. Youngseo took home 2,000 won and Tarzan the most, at 6,000 won, modest returns by any measure, Powerball included.

Why viewers couldn't stop talking about Annie

Comments flooded in once the video went live. "Annie's mere existence in this class is just funny," one viewer wrote. Others pointed out the irony directly: "They're teaching investment basics to the granddaughter of a chaebol." Several noted that Annie seemed to be staying quiet on purpose, letting the lesson play out around her.

The context makes the moment land harder. Annie is the granddaughter of Lee Myung-hee, honorary chairwoman of Shinsegae Group, and the daughter of Jung Yoo-kyung, president of Shinsegae Co. She graduated from Columbia University in May, where she majored in art history and visual arts. A finance YouTuber walking her through investment fundamentals is, objectively, a very specific kind of content, and the comment sections knew it.