ATEEZ's Hongjoong Teams Up With Bazzi as 'BAD' Holds Melon Top 10 at 3 Months

ATEEZ's Hongjoong dropped his new collaboration ENOuGH (w/Bazzi) on the 18th at 1 p.m. KST, pairing with American singer-songwriter Bazzi for a release that carries the momentum of one of this year's more quietly relentless chart stories.

The timing is not accidental. BAD, the title track from ATEEZ's 14th mini-album Golden Hour: Part 5 released in June, has been sitting inside the Melon Top 100 for three months, peaking at #3 on the Melon Hot 100 and reaching #7 on the Melon Top 100. As of the morning of the 18th, it was still holding at #10. The song collected six music show wins along the way, with a chest-bounce move in the choreography going viral on short-form platforms and sparking a challenge that pulled in massive views. BAD is, in short, exactly the kind of hit that makes a follow-up feel loaded with expectation.

Who Bazzi is, and why this pairing works on paper

Bazzi is probably best known internationally for Mine, which climbed to #11 on the Billboard Hot 100, and his debut album COSMIC, which reached #14 on the Billboard 200. Those are genuine commercial peaks for a solo pop artist, and they make him a credible partner for Hongjoong rather than simply a name-recognition grab.

For Hongjoong, this is his fourth month since the last collaboration: in May, he released PITC alongside Korean-American pop artist Andersonpaak. Before that, his solo music and collab activity have been steady, ranging from the BY. HONGJOONG project, where he reinterpreted songs through his own production lens, to original tracks like A Walker and Why Do You Love, plus features on releases by Chungha, U.S. artist Odetari (SMB), and British singer-songwriter Bradley Simpson (Almost).

A teaser that reads like a short film

KQ Entertainment released two music video teasers on the 16th and 17th through ATEEZ's official social media accounts, and they leaned hard into a specific visual register. The first opens on an unidentified figure crossing a quiet space in long, unhurried strides, a trailing silhouette that gives nothing away about where they're headed. The second shifts into something more communicative: Hongjoong appears to be transmitting a message through some kind of signal device, with fragments of the ENOuGH sound design surfacing for the first time.

The through-line connecting both clips is the idea of contact across distance. Unstable transmission visuals and vintage-toned, noise-filtered frames build the feel of a science-fiction short, two people in different corners of the universe trying to reach each other through music. Earlier spoiler content had already surfaced phrases like "I have all I want" and "You are my enough," which pointed toward the emotional territory the song occupies. The teasers give those words a visual home.

What the full collaboration will actually sound like is the question the teasers are designed to keep open. Hongjoong's production instincts lean toward textured, conceptually grounded work, and Bazzi's pop sensibility runs warm and melodically direct. Whether those two tendencies find a clean meeting point or create something more unexpected is exactly what fans will be listening for.