YG Gave BLACKPINK Fans 2 Days' Notice for Their 10th Anniversary: Jisoo Had to Apologize Herself

BLACKPINK recently faced backlash over their haphazard 10th anniversary event, prompting member Jisoo to publicly apologize to fans for the shortcomings. On the 8th, the group will hold a Meet & Greet fan event at the National Museum of Korea, with all four members, Jisoo, Jennie, Rosé, and Lisa, in attendance despite their hectic individual schedules. However, the planning was poorly received, and fans expressed their disappointment rather than joy.

Concern was raised when YG Entertainment announced the event just two days prior, on the 6th, leaving fans scrambling to participate. The event was limited to only 40 fans, and crucial details like timing and location were vague. Jisoo's late-night apology on the day of the event reflected the sentiments of many: "This anniversary feels heavy with apologies. I wanted to be a source of happiness for my fans, but seeing BLINKS upset weighs on my heart," she said. She concluded her message by thanking fans for their support and expressing regret for letting them down.

The disappointment was amplified in stark contrast to CORTIS, a newer group celebrating their first anniversary with a much more organized event. Their label, Big Hit Music, announced a series of events dubbed "2026 CORTIS Tour: Put Your Phone Down Birthday Party Popup," taking place from the 14th to 20 in Seoul. This forward planning has left BLACKPINK fans questioning YG's commitment to proper event management.

CORTIS’ celebration promises a multi-faceted experience, with exhibits of personal artwork and writings from the members as well as a dedicated merchandise area featuring a range of official products. The detailed arrangements reflect a thoughtful consideration for their fans, something that many feel BLACKPINK's event lacked.

Of course, BLINKS recognize that BLACKPINK has a busy schedule and individual commitments, making event coordination challenging. Yet, the timing of YG's announcements raised eyebrows about why such important logistics were finalized so late, causing more frustration than celebration over this milestone anniversary.