Jisoo's Self-Portrait Campaign Shows 4 Different Sides in One Shoot

BLACKPINK's Jisoo has appeared in a new campaign for British label Self-Portrait, and the images are generating real conversation: four separate characters, two standout hair colors, and what fans are calling the strongest shoot from a partnership that has been running for years.

The campaign presents Jisoo across four distinct looks, each with a noticeably different mood. The two that have attracted the most attention are a pink-haired styling that fans described as her sweetest in recent memory, and a blonde look that marks the first time many have seen her go that light. The general verdict is that the blonde suits her better than expected.

Four characters, one campaign

The multi-character format is not a new concept for luxury and contemporary campaigns, but it plays to Jisoo's particular range. A few fan comments drew comparisons to her BLACKPINK era, specifically the group's 2018 visual period, which suggests the shoot tapped into something familiar while still reading as current.

Self-Portrait, the London-based label known for its lace and mesh dresses that land somewhere between occasion wear and everyday luxury, has worked with Jisoo long enough that both sides presumably know what the images are supposed to do. Campaigns with a longtime brand partner can settle into a comfortable repetition, but the response here suggests this one did not. The detail that tends to give that away is the hair: when a campaign gets the hair right across multiple looks, the rest of the styling usually follows.