OmonarFrom K-pop to K-everything
K-PopK-DramaFoodK-BeautyFashionCulture
⌘K
Subscribe
☰
K-PopK-DramaFoodK-BeautyFashionCultureSearch
OmonarFrom K-pop to K-everything

A news site for people who gasp out loud at comeback teasers.

K-content with a byline, straight to your inbox.

Sections

  • K-Pop
  • K-Drama
  • Food
  • K-Beauty
  • Fashion
  • Culture
  • Comebacks and Concerts
  • Artists

The Desk

  • Omonar Asks
  • About
  • Pitch us
  • Corrections
  • Terms of Use
  • Privacy Policy

Follow

  • Twitter / X
  • Bluesky
  • Youtube
  • Instagram
  • Threads
  • TikTok
  • RSS

Fine print

A small, opinionated desk based between Seoul, NYC, and the group chat.

© 2026 Omonar · All rights reserved오모나!Handle With Sparkle
Home/Reporters/Seo-Yun Baek
Reporter

Seo-Yun Baek

Veteran eye, verdict-first. Covers K-beauty launches, runway and street style, brand campaigns, and whether the thing is actually worth your money.

Jang Wonyoung, Kim Jiwon and Gong Hyo Jin Wear the Same 1 Million Won Dress
K-Fashion

Jang Wonyoung, Kim Jiwon and Gong Hyo Jin Wear the Same 1 Million Won Dress

October 26, 2026Read →
10 Fan Reactions to the Dark Eyebrow Return, From NingNing to MEOVV's Anna
K-Beauty

10 Fan Reactions to the Dark Eyebrow Return, From NingNing to MEOVV's Anna

October 25, 2026Read →
Kill It Winner Kim Na-ra Shares ELIE SAAB x H&M Bridal Photos 10 Days Before Wedding
K-Fashion

Kill It Winner Kim Na-ra Shares ELIE SAAB x H&M Bridal Photos 10 Days Before Wedding

October 21, 2026Read →
Justin Bieber's SKYLRK Lands in Seongsu-dong for 4 Days After Tokyo and New York
K-Fashion

Justin Bieber's SKYLRK Lands in Seongsu-dong for 4 Days After Tokyo and New York

October 21, 2026Read →
Kim Yoo-jung's Bare-Shoulder Dress Photos Sit Oddly Beside Her Two-Week Fasting Story
K-Fashion

Kim Yoo-jung's Bare-Shoulder Dress Photos Sit Oddly Beside Her Two-Week Fasting Story

October 18, 2026Read →
277% Sales Jump: The Underwear Trend Jennie and IVE Are Behind
K-Fashion

277% Sales Jump: The Underwear Trend Jennie and IVE Are Behind

October 11, 2026Read →
BLACKPINK's AI Hanbok Photoshoot Has Fans Divided Over Cultural Accuracy
K-Fashion

BLACKPINK's AI Hanbok Photoshoot Has Fans Divided Over Cultural Accuracy

October 11, 2026Read →
Rosé, Jisoo and Jang Wonyoung Lead K-Pop's Biggest Paris Fashion Week Yet
K-Fashion

Rosé, Jisoo and Jang Wonyoung Lead K-Pop's Biggest Paris Fashion Week Yet

October 6, 2026Read →
Kim Yoo-jung Turns Heads in Paris as Messika's Ambassador With a Tube-Top Dress
K-Fashion

Kim Yoo-jung Turns Heads in Paris as Messika's Ambassador With a Tube-Top Dress

October 5, 2026Read →
RIIZE's Anton Wore 6 Saint Laurent Looks in Paris Before His Ambassador Deal Dropped
K-Fashion

RIIZE's Anton Wore 6 Saint Laurent Looks in Paris Before His Ambassador Deal Dropped

October 2, 2026Read →
Jin Lands 5 Simultaneous Esquire Wellness Covers in Alo Collaboration
K-Fashion

Jin Lands 5 Simultaneous Esquire Wellness Covers in Alo Collaboration

October 2, 2026Read →
Moon Gayoung Cited as the Face of Korea's Newest Aesthetic Label
K-Fashion

Moon Gayoung Cited as the Face of Korea's Newest Aesthetic Label

October 1, 2026Read →
Six-Year Veteran vs. First Timer: Jisoo and Jang Wonyoung at Dior SS2027
K-Fashion

Six-Year Veteran vs. First Timer: Jisoo and Jang Wonyoung at Dior SS2027

September 30, 2026Read →
Lee Jae of KPop Demon Hunters Steps Out at Dior Paris in Sharp Black Tweed Before November Wedding
K-Fashion

Lee Jae of KPop Demon Hunters Steps Out at Dior Paris in Sharp Black Tweed Before November Wedding

September 30, 2026Read →
How Jeon Ji-hyun Wore Head-to-Toe Lace Without Losing an Ounce of Edge
K-Fashion

How Jeon Ji-hyun Wore Head-to-Toe Lace Without Losing an Ounce of Edge

September 30, 2026Read →
Jennie Becomes Lotte Department Store's First Muse in 8 Years
K-Pop

Jennie Becomes Lotte Department Store's First Muse in 8 Years

September 29, 2026Read →
Song Hye-kyo Approved Her Own Photo With One Dry Caption
K-Fashion

Song Hye-kyo Approved Her Own Photo With One Dry Caption

September 29, 2026Read →
Two Looks, One City: Ko Yoon-jung's Paris Photos Are a Study in Contrast
K-Fashion

Two Looks, One City: Ko Yoon-jung's Paris Photos Are a Study in Contrast

September 28, 2026Read →
Yoona's New Bob in Milan Marks a Sharp Shift After Max Mara Debut
K-Fashion

Yoona's New Bob in Milan Marks a Sharp Shift After Max Mara Debut

September 28, 2026Read →
Kim Yoo-jung's Milan Look Leaves Her Girl-Next-Door Image Behind
K-Fashion

Kim Yoo-jung's Milan Look Leaves Her Girl-Next-Door Image Behind

September 24, 2026Read →
BTS Jungkook's Tokyo Hublot Appearance Draws Crowds From Multiple City Blocks
K-Fashion

BTS Jungkook's Tokyo Hublot Appearance Draws Crowds From Multiple City Blocks

September 24, 2026Read →
Lines Form Before 8:30 a.m. for Seoul's Pizza Rice Cake. Here's What's Driving It
K-Food

Lines Form Before 8:30 a.m. for Seoul's Pizza Rice Cake. Here's What's Driving It

September 24, 2026Read →
Seoul's Hanbok-Knot Cap Hit 2.7 Million Views in Japan With Zero Ads
K-Fashion

Seoul's Hanbok-Knot Cap Hit 2.7 Million Views in Japan With Zero Ads

September 23, 2026Read →
Jisoo's Self-Portrait Campaign Shows 4 Different Sides in One Shoot
K-Fashion

Jisoo's Self-Portrait Campaign Shows 4 Different Sides in One Shoot

September 22, 2026Read →
ATEEZ's San Defines 'Northern Duke' Style With Intense Fashion Details
K-Beauty

ATEEZ's San Defines 'Northern Duke' Style With Intense Fashion Details

September 22, 2026Read →
Song Hye-kyo Becomes Bottega Veneta's Global Ambassador at 45
K-Fashion

Song Hye-kyo Becomes Bottega Veneta's Global Ambassador at 45

September 20, 2026Read →
Lee Do-hyun Wore a Luxury Label to the Airport and It Still Didn't Land
K-Fashion

Lee Do-hyun Wore a Luxury Label to the Airport and It Still Didn't Land

September 20, 2026Read →
Han Hyo-joo Confirms Moving 2 and MBC Drama Your Ground After W Korea Shoot
K-Fashion

Han Hyo-joo Confirms Moving 2 and MBC Drama Your Ground After W Korea Shoot

September 19, 2026Read →
Suzy Steps Out in White at Anua PDRN Popup Before Two Major Drama Roles
K-Fashion

Suzy Steps Out in White at Anua PDRN Popup Before Two Major Drama Roles

September 18, 2026Read →
TWICE's Nayeon Wore Two Mini Dresses One Week Apart and Looked Like Different People
K-Fashion

TWICE's Nayeon Wore Two Mini Dresses One Week Apart and Looked Like Different People

September 18, 2026Read →
Hyun Bin's Gray Two-Button Suit and the 6 Classic Rules Behind It
K-Fashion

Hyun Bin's Gray Two-Button Suit and the 6 Classic Rules Behind It

September 17, 2026Read →
Lee Na-young Wows With Leggy Look at Damiani Jewelry Event
K-Fashion

Lee Na-young Wows With Leggy Look at Damiani Jewelry Event

September 16, 2026Read →
Song Hye-kyo's Hair Creates Buzz: Did She Cut It Again?
K-Fashion

Song Hye-kyo's Hair Creates Buzz: Did She Cut It Again?

September 13, 2026Read →
All-White Everything: Han So-hee's Boucheron Debut Answers Her Critics
K-Fashion

All-White Everything: Han So-hee's Boucheron Debut Answers Her Critics

September 11, 2026Read →
Son Yeon-jae Nails Classic Autumn Styling at a Gallery Outing
K-Fashion

Son Yeon-jae Nails Classic Autumn Styling at a Gallery Outing

September 11, 2026Read →
Brown Leather, Fringe Scarf, and a Fresh Start: Song Hye-kyo's First Autumn Look
K-Fashion

Brown Leather, Fringe Scarf, and a Fresh Start: Song Hye-kyo's First Autumn Look

September 10, 2026Read →
Jennie's adidas Co-Design Launch Caught in Boycott Storm as Brand Issues Apology
K-Fashion

Jennie's adidas Co-Design Launch Caught in Boycott Storm as Brand Issues Apology

September 9, 2026Read →
Yoon Eun-hye turns heads in apron-style top while exploring Tokyo
K-Fashion

Yoon Eun-hye turns heads in apron-style top while exploring Tokyo

September 9, 2026Read →
Anua, Torriden, or Aestura: Which K-Beauty Moisturizer Is Actually Worth Buying?
K-Beauty

Anua, Torriden, or Aestura: Which K-Beauty Moisturizer Is Actually Worth Buying?

September 9, 2026Read →
Shin Ji-won's VIP Screening Dress Sparks Styling Debate Online
Culture

Shin Ji-won's VIP Screening Dress Sparks Styling Debate Online

September 9, 2026Read →
Yoon Yeo-jeong at 79 Covers W Korea in Leather and Sheer, And Looks Like This
K-Fashion

Yoon Yeo-jeong at 79 Covers W Korea in Leather and Sheer, And Looks Like This

September 9, 2026Read →
Kim Yuna and NewJeans' Haerin Share a Warm Moment at Dior Beauty Event
Culture

Kim Yuna and NewJeans' Haerin Share a Warm Moment at Dior Beauty Event

September 9, 2026Read →
What’s behind the outcry over Shin Ji-won's outfit at 'Karlovy Vary'?
Culture

What’s behind the outcry over Shin Ji-won's outfit at 'Karlovy Vary'?

September 9, 2026Read →
That Was a 1997 Versace Couture Dress Jennie Wore to Her Friend's Wedding
K-Fashion

That Was a 1997 Versace Couture Dress Jennie Wore to Her Friend's Wedding

September 8, 2026Read →
Jungkook Said He Liked a Chanel Perfume. It Sold Out in 28 Countries.
K-Fashion

Jungkook Said He Liked a Chanel Perfume. It Sold Out in 28 Countries.

September 3, 2026Read →
Lotte's Kkokkalkon Pork Flavor Cleared 3 Months of Stock in 30 Days
K-Food

Lotte's Kkokkalkon Pork Flavor Cleared 3 Months of Stock in 30 Days

September 2, 2026Read →
Lee Jin-wook's Chrome Hearts outfit at a restaurant opening has fans divided
K-Fashion

Lee Jin-wook's Chrome Hearts outfit at a restaurant opening has fans divided

September 2, 2026Read →
IVE's Jang Wonyoung Revealed Her Late-Night Hotel Skincare Ritual, and There's One Part Dermatologists Would Tweak
K-Beauty

IVE's Jang Wonyoung Revealed Her Late-Night Hotel Skincare Ritual, and There's One Part Dermatologists Would Tweak

September 2, 2026Read →
Why Korean Women Are Dressing Like 2000s Drama Characters Again
K-Fashion

Why Korean Women Are Dressing Like 2000s Drama Characters Again

August 31, 2026Read →
Toran-dae: The Overlooked Yukgaejang Ingredient That Helps with Blood Pressure
K-Food

Toran-dae: The Overlooked Yukgaejang Ingredient That Helps with Blood Pressure

August 31, 2026Read →