OMONAR!From K-pop to K-everything.
K-PopK-DramaFoodK-BeautyFashionCulture
⌘K
Subscribe
☰
K-PopK-DramaFoodK-BeautyFashionCultureSearch
OMONAR!

A news site for people who gasp out loud at comeback teasers.

K-content with a byline — straight to your inbox.

Sections

  • K-Pop
  • K-Drama
  • Food
  • K-Beauty
  • Fashion
  • Culture
  • Comebacks and Concerts
  • Artists

The Desk

  • Omonar Asks
  • About
  • Pitch us
  • Corrections
  • Terms of Use
  • Privacy Policy

Follow

  • Instagram
  • TikTok
  • Twitter / X
  • Bluesky
  • RSS

Fine print

A small, opinionated desk based between Seoul, NYC, and the group chat.

© 2026 Omonar · All rights reserved오모나!Handle With Sparkle
Home/Reporters/Seo-Yun Baek
Reporter

Seo-Yun Baek

Veteran eye, verdict-first. Covers K-beauty launches, runway and street style, brand campaigns, and whether the thing is actually worth your money.

Han Hyo-joo Confirms Moving 2 and MBC Drama Your Ground After W Korea Shoot
K-Fashion

Han Hyo-joo Confirms Moving 2 and MBC Drama Your Ground After W Korea Shoot

September 19, 2026Read →
Suzy Steps Out in White at Anua PDRN Popup Before Two Major Drama Roles
K-Fashion

Suzy Steps Out in White at Anua PDRN Popup Before Two Major Drama Roles

September 18, 2026Read →
TWICE's Nayeon Wore Two Mini Dresses One Week Apart and Looked Like Different People
K-Fashion

TWICE's Nayeon Wore Two Mini Dresses One Week Apart and Looked Like Different People

September 18, 2026Read →
Hyun Bin's Gray Two-Button Suit and the 6 Classic Rules Behind It
K-Fashion

Hyun Bin's Gray Two-Button Suit and the 6 Classic Rules Behind It

September 17, 2026Read →
Lee Na-young Wows With Leggy Look at Damiani Jewelry Event
K-Fashion

Lee Na-young Wows With Leggy Look at Damiani Jewelry Event

September 16, 2026Read →
Song Hye-kyo's Hair Creates Buzz: Did She Cut It Again?
K-Fashion

Song Hye-kyo's Hair Creates Buzz: Did She Cut It Again?

September 13, 2026Read →
All-White Everything: Han So-hee's Boucheron Debut Answers Her Critics
K-Fashion

All-White Everything: Han So-hee's Boucheron Debut Answers Her Critics

September 11, 2026Read →
Son Yeon-jae Nails Classic Autumn Styling at a Gallery Outing
K-Fashion

Son Yeon-jae Nails Classic Autumn Styling at a Gallery Outing

September 11, 2026Read →
Brown Leather, Fringe Scarf, and a Fresh Start: Song Hye-kyo's First Autumn Look
K-Fashion

Brown Leather, Fringe Scarf, and a Fresh Start: Song Hye-kyo's First Autumn Look

September 10, 2026Read →
Jennie's adidas Co-Design Launch Caught in Boycott Storm as Brand Issues Apology
K-Fashion

Jennie's adidas Co-Design Launch Caught in Boycott Storm as Brand Issues Apology

September 9, 2026Read →
Yoon Eun-hye turns heads in apron-style top while exploring Tokyo
K-Fashion

Yoon Eun-hye turns heads in apron-style top while exploring Tokyo

September 9, 2026Read →
Anua, Torriden, or Aestura: Which K-Beauty Moisturizer Is Actually Worth Buying?
K-Beauty

Anua, Torriden, or Aestura: Which K-Beauty Moisturizer Is Actually Worth Buying?

September 9, 2026Read →
Shin Ji-won's VIP Screening Dress Sparks Styling Debate Online
Culture

Shin Ji-won's VIP Screening Dress Sparks Styling Debate Online

September 9, 2026Read →
Yoon Yeo-jeong at 79 Covers W Korea in Leather and Sheer, And Looks Like This
K-Fashion

Yoon Yeo-jeong at 79 Covers W Korea in Leather and Sheer, And Looks Like This

September 9, 2026Read →
Kim Yuna and NewJeans' Haerin Share a Warm Moment at Dior Beauty Event
Culture

Kim Yuna and NewJeans' Haerin Share a Warm Moment at Dior Beauty Event

September 9, 2026Read →
What’s behind the outcry over Shin Ji-won's outfit at 'Karlovy Vary'?
Culture

What’s behind the outcry over Shin Ji-won's outfit at 'Karlovy Vary'?

September 9, 2026Read →
That Was a 1997 Versace Couture Dress Jennie Wore to Her Friend's Wedding
K-Fashion

That Was a 1997 Versace Couture Dress Jennie Wore to Her Friend's Wedding

September 8, 2026Read →
Jungkook Said He Liked a Chanel Perfume. It Sold Out in 28 Countries.
K-Fashion

Jungkook Said He Liked a Chanel Perfume. It Sold Out in 28 Countries.

September 3, 2026Read →
Lotte's Kkokkalkon Pork Flavor Cleared 3 Months of Stock in 30 Days
K-Food

Lotte's Kkokkalkon Pork Flavor Cleared 3 Months of Stock in 30 Days

September 2, 2026Read →
Lee Jin-wook's Chrome Hearts outfit at a restaurant opening has fans divided
K-Fashion

Lee Jin-wook's Chrome Hearts outfit at a restaurant opening has fans divided

September 2, 2026Read →
IVE's Jang Wonyoung Revealed Her Late-Night Hotel Skincare Ritual, and There's One Part Dermatologists Would Tweak
K-Beauty

IVE's Jang Wonyoung Revealed Her Late-Night Hotel Skincare Ritual, and There's One Part Dermatologists Would Tweak

September 2, 2026Read →
Why Korean Women Are Dressing Like 2000s Drama Characters Again
K-Fashion

Why Korean Women Are Dressing Like 2000s Drama Characters Again

August 31, 2026Read →
Toran-dae: The Overlooked Yukgaejang Ingredient That Helps with Blood Pressure
K-Food

Toran-dae: The Overlooked Yukgaejang Ingredient That Helps with Blood Pressure

August 31, 2026Read →
5 Steps, Korean Formulas: A No-Overkill Skincare Routine for Acne-Prone Skin
K-Beauty

5 Steps, Korean Formulas: A No-Overkill Skincare Routine for Acne-Prone Skin

August 29, 2026Read →
Kim Yuna Posts Casual SNS Update and Fans Say She Outshines the Dior Bag
K-Fashion

Kim Yuna Posts Casual SNS Update and Fans Say She Outshines the Dior Bag

August 29, 2026Read →
Song Hye-kyo's Shirt-and-Jeans Moment Has Everyone Talking About Her Silhouette
K-Fashion

Song Hye-kyo's Shirt-and-Jeans Moment Has Everyone Talking About Her Silhouette

August 29, 2026Read →
So Ji-sub Covers Dazed Korea With Cartier and Opens Up About the Role That Changed His Career
K-Drama

So Ji-sub Covers Dazed Korea With Cartier and Opens Up About the Role That Changed His Career

August 27, 2026Read →
5 Korean Cleansing Foams Rated 4.7 Stars or Higher by Nearly 10,000 Real Users
K-Beauty

5 Korean Cleansing Foams Rated 4.7 Stars or Higher by Nearly 10,000 Real Users

August 26, 2026Read →
NAD+ Searches on Olive Young Are Up 542%, And That's Not Even the Biggest Jump
K-Beauty

NAD+ Searches on Olive Young Are Up 542%, And That's Not Even the Biggest Jump

August 26, 2026Read →
The 3-Step Korean Glass Skin Routine That Actually Works
K-Beauty

The 3-Step Korean Glass Skin Routine That Actually Works

August 25, 2026Read →
Where to Actually Buy Korean Fashion Online
K-Fashion

Where to Actually Buy Korean Fashion Online

August 24, 2026Read →
Korean Clothing Sizes vs. US Sizes: A Conversion Guide
K-Fashion

Korean Clothing Sizes vs. US Sizes: A Conversion Guide

August 24, 2026Read →
Snail Mucin: What It Does, and What It Does Not
K-Beauty

Snail Mucin: What It Does, and What It Does Not

August 24, 2026Read →
Korean Sunscreen vs. American Sunscreen, Explained
K-Beauty

Korean Sunscreen vs. American Sunscreen, Explained

August 24, 2026Read →
NCT Brings 10 Years of Stage Costumes to Seoul Fashion Week
K-Fashion

NCT Brings 10 Years of Stage Costumes to Seoul Fashion Week

August 14, 2026Read →
Suzy's Effortless Day Off: Bare Skin, Wide-Leg Trousers, and a Dessert Break
K-Fashion

Suzy's Effortless Day Off: Bare Skin, Wide-Leg Trousers, and a Dessert Break

August 11, 2026Read →
SES's Shoo Shocked by Skin Diagnosis After Years of Tanning and Minimal Skincare
K-Beauty

SES's Shoo Shocked by Skin Diagnosis After Years of Tanning and Minimal Skincare

August 8, 2026Read →
Jang Young-ran Lost 23kg Without Giving Up Rice. Here's What She Actually Eats
K-Food

Jang Young-ran Lost 23kg Without Giving Up Rice. Here's What She Actually Eats

August 7, 2026Read →
Jang Wonyoung Goes Full Pink in New Brand Campaign Shoot
K-Pop

Jang Wonyoung Goes Full Pink in New Brand Campaign Shoot

August 6, 2026Read →
Cha Tae-hyun and Eom Ji-won Team Up as a Cop Couple in New Netflix Comedy 'Return to Duty'
K-Drama

Cha Tae-hyun and Eom Ji-won Team Up as a Cop Couple in New Netflix Comedy 'Return to Duty'

August 6, 2026Read →
BLACKPINK's Jennie and Rosé Are Leading the Lingerie Core Trend Taking Over Summer Fashion
K-Fashion

BLACKPINK's Jennie and Rosé Are Leading the Lingerie Core Trend Taking Over Summer Fashion

August 6, 2026Read →
Hwang In-yeop Gets Jealous of Lee Hyeri's Ex in 'Dream to You' Episode 8 Recap
K-Drama

Hwang In-yeop Gets Jealous of Lee Hyeri's Ex in 'Dream to You' Episode 8 Recap

August 6, 2026Read →
WHIB Drop Second Mini-Album CHERRY PIE Seven Months After Debut
K-Pop

WHIB Drop Second Mini-Album CHERRY PIE Seven Months After Debut

August 6, 2026Read →
DAY6's Young K Reveals Dramatic Diet Change: From 8 to 3 Ramen Noodles
K-Food

DAY6's Young K Reveals Dramatic Diet Change: From 8 to 3 Ramen Noodles

August 6, 2026Read →
The Back Muscle Definition Go Youn-jung Showed at the Blue Dragon Series Awards
K-Drama

The Back Muscle Definition Go Youn-jung Showed at the Blue Dragon Series Awards

August 6, 2026Read →
Christopher Nolan and Matt Damon Drop By Yoo Quiz for an Unexpected Seoul Visit
Culture

Christopher Nolan and Matt Damon Drop By Yoo Quiz for an Unexpected Seoul Visit

August 6, 2026Read →
Kang Ho-dong Leaves 'The Escape' After 8 Years, Welcomes New Talent
Culture

Kang Ho-dong Leaves 'The Escape' After 8 Years, Welcomes New Talent

August 6, 2026Read →
BOYNEXTDOOR Hits 1 Billion Spotify Streams, and Holds a Billboard 200 Record No Other Recent Boy Group Does
K-Pop

BOYNEXTDOOR Hits 1 Billion Spotify Streams, and Holds a Billboard 200 Record No Other Recent Boy Group Does

August 5, 2026Read →
Disney+ Pits Real Judges Against Prosecutors in New Korean Legal Debate Show
K-Drama

Disney+ Pits Real Judges Against Prosecutors in New Korean Legal Debate Show

August 5, 2026Read →
Yuqi's Lollapalooza Look: The Styling Behind i-dle's Chicago Main Stage Set
K-Pop

Yuqi's Lollapalooza Look: The Styling Behind i-dle's Chicago Main Stage Set

August 5, 2026Read →